A few weeks ago I decided I needed to do a crash course in SEO (Search Engine Optimization). I knew very little about SEO and wanted to learn how to better utilize it. I started to read everything I could find on the subject with the hopes that I would hone some new skills. Low and behold I came across an article about labeling your pictures for search engines. It had never occurred to me that search engines can't read my picture. Without me giving them details about the picture they don't see it, so that could really be costing me page views since I use almost as many images as I do text on my site.
While learning how to label my pictures I also discovered something else. My pictures titles and descriptions are what Pinterest was grabbing as my labels! That means I could somewhat control what the image description was when people pin from my site! I am slowly going back and relabeling all of my pictures and am already seeing some great results from it!
Here is a quick tutorial for how to label your pictures in Blogger.
- Hover your mouse over your image and click. You should see a blue box pop up. You can adjust your image size and location using this box. You can also add a caption if so desired.
- Click on "Properties" to add a custom description.
|This image is from a recent post on keeping your family safe online.|
- Once you have opened the image properties box, your will see a place to put in your image title. If you have more than one image on a page, give them different titles. Since this particular image was the only one in this post, I just gave it the same title as the post.
- Here is the trick for Pinterest. If people are pinning from a pin it button on your image, it will most likely pull the image description from this title. This is your chance to really optimize those pins. Beyond the title, use hashtags, and I have also started to use my twitter handle which also happens to be my Pinterest handle as well. This means every time someone pins or tweets that image, I will get mentioned. Be sure to include your keyword(s) in your title for best SEO.
- The next line down says alt text: This is the spot for you to describe your picture for the search engines. Remember, they can't see your image, only how you describe it. Many people search images. I know I have found some of my favorite hair and party blogs that way. This is simply making it easier for your images to show up in those image searches. For this picture I wrote baby clicking a computer mouse and then used my full title from above. On my page if someone pins using the button from the left side of my page it will pull the description from this alt text.
- Click OK and your all set! Once you publish that post, your image will be optimized for search engines and your labels for Pinterest customized. (Side Note: If someone pins using the generic Blogger Pinterest button on the bottom of your blogger post next to comments, only your post title will show up)
For more Pinterest tips read 5 Tips for Making Pinterest Work for You